TROO Hospitality Continues Expansion with Percipient and Sage Intacct
In the wake of several new acquisitions, we catch up with TROO Hospitality’s Head of Finance, Tanya Wilson,
to explore how Sage Intacct is supporting the business as it scales and diversifies.
About TROO Hospitality
TROO Hospitality (TROO) is a forward-thinking hospitality management company founded by a team of seasoned international hotel owners and operators. With deep experience in developing and running businesses across the hospitality and leisure sectors, the team brings both expertise and passion to every project.
Headquartered in London and Manchester, TROO Hospitality is a joint venture between Founder and CEO Winston Zahra and Millemont Capital Partners. Its team is truly passionate about the industry, a commitment reflected in everything TROO Hospitality stands for.
Supporting Growth
Following its initial deployment of Sage Intacct in 2023, TROO has continued its acquisition journey with the platform at its helm. By adopting new capabilities that provide each general manager (GM) with clear, tailored insights, the team can inform strategy more effectively, enhance employee engagement, and improve the guest experience. This capability aligns closely with TROO’s “owner-focus” ethos.
As the business has expanded, adding Yotel Edinburgh and Billesley Manor in 2024 and welcoming Chester Zoo to its portfolio in 2025, this model has scaled alongside it. According to Tanya Wilson, Head of Finance at TROO, Sage Intacct has made it easy to accommodate and integrate new entities:
“The process of integrating new acquisitions can be very lengthy when systems don’t talk to each other, and resources are tied up manually uploading or rekeying data. But with Sage Intacct, new entities can be added quickly via a new tab, and comparisons and reconciliations can be completed in just a few clicks. Because budgets and forecasts are already held within the system, we can continuously monitor each property’s performance against them through dashboards and download monthly reports that clearly show our position.
“This brings consistency to the acquisition process, as all functions and data sources can be added seamlessly for consolidation, fully compliant with USALI standards, and ready for reporting requirements.
“Data is so easy to convert and transfer, allowing us to hit the ground running and accelerate value, making benchmarking simple. We leverage insights from Sage Intacct to derive relevant KPIs, which we use to build and track performance for each entity. This gives us the ability to respond quickly to changing dynamics, compare performance, and understand what’s working well, or otherwise, across our portfolio.”
Operationally, Sage Intacct is also delivering significant improvements in accounts payable (AP) and month-end processes, as Tanya explains:
“AP is intuitive and easy to complete because all information is in one place, making reconciliation simple. And our month-end continues to improve. Because invoices are uploaded directly into Sage Intacct for efficient reporting, we can access timely, accurate, and insightful reports in just a few clicks, informing strategic decision-making and driving greater efficiency.”
This real-time visibility also builds agility into TROO’s operations, whether responding to tax increases or capitalising on opportunities such as the Edinburgh Festival, driving higher city-centre hotel prices.
Percipient is truly unique and highly experienced in hospitality, and ultimately a great partner to support us on our digital journey. As well as being easy to work with, the team understands the challenges of our industry as they unfold, meaning we can approach them collaboratively and cohesively.
The Percipient Advantage
Supported by Percipient and fully integrated within TROO’s wider technology stack, the finance team is now leveraging insights from Sage Intacct to drive strategy and empower business owners with fast, accurate access to every financial and operational metric. This, in turn, unlocks more opportunities for revenue optimisation and added value across all areas, delivering a significant competitive advantage for the hospitality group.
“Percipient is truly unique and highly experienced in hospitality, and ultimately a great partner to support us on our digital journey. As well as being easy to work with, the team understands the challenges of our industry as they unfold, meaning we can approach them collaboratively and cohesively.”
Driving Digital Ambition
“Our strategy involves further acquisitions as part of ambitious growth plans, and Sage Intacct represents the digital foundation underpinning that growth. It scales with us and allows us to focus on strategy rather than the pain of merging systems,” Tanya summarises.
“While no system can offset macro-economic pressures such as minimum wage increases or rising National Insurance and business rates, Sage Intacct gives us more control. The KPIs it provides allow us to steer the business in the right direction, continually reviewing and refining the levers that drive profitability.”
Sage Intacct Partner for Hospitality
If you would like to learn more about Sage Intacct, our work with TROO Hospitality, or how we can help your hospitality business, please get in touch or call us on 01606 871332.