Proark UK Hotels
Proark UK Hotels Turns to Percipient for Sage Intacct Finance Solution
The UK arm of Denmark-based property group puts Sage Intacct at the centre of Proark UK Hotels Ltd.
Proark UK Hotels operates a collection of hotel properties across the UK, managing complex financial and operational requirements across multiple sites.
To support continued growth and improve reporting accuracy, the business partnered with Percipient to implement Sage Intacct. The solution delivered real-time financial visibility, streamlined multi-property reporting and automated key finance processes, enabling faster decision-making and providing a scalable foundation for future expansion.
About Proark UK Hotels
Proark UK Hotels is owned by the Danish-based real estate property group Proark. Following an agreement with hospitality management group Accor, Proark UK Hotels successfully refurbished and rebranded a portfolio of six hotels, incorporating 864 rooms, previously managed under the Radisson Park Inn brand.
Located in key locations in Birmingham, Nottingham, Cardiff, Bedford, Telford, and Harlow, each hotel upholds the high standards of the new Mercure brand while reflecting unique local styles shaped by local culture and traditions.
Designed for Hospitality
Proark UK Hotels sought a new financial management platform and went live with Sage Intacct in April 2024. After reviewing systems from SAP, Oracle, NetSuite, and Xero, they selected Sage Intacct for its hospitality-specific capabilities, superior reporting, and Percipient’s extensive industry experience. Talking to a selection of Percipient’s customers confirmed that Sage Intacct was the right package. Following a rapid 12-week deployment, Proark UK Hotels is already seeing substantial value.
“It was fairly obvious from the outset that Sage Intacct was the best fit for our unique organisation”, comments Tara Hammond, Finance Manager, Proark Accounting Centre, Mercure. “Percipient’s extensive experience in the hospitality industry meant that we could talk to various customers to get a real feel for how the system supports the nuances and dynamics of the sector.
“Sage Intacct pricing was competitive with other finance systems on the market and stood out by a mile as the best fit, with the most significant potential to bring value.
“The Percipient team were terrific and supported us throughout. They communicated and guided us to ensure a smooth go-live, with the support of Tara, Anthony, Ron, Geraldine, and the Telford-based finance hub team. In August, we deployed a new Property Management System (PMS), and as part of that project, Sage Intacct was seamlessly integrated to support overall visibility across the hotels.”
It was fairly obvious from the outset that Sage Intacct was the best fit for our unique organisation. Percipient’s extensive experience in the hospitality industry meant that we could talk to various customers to get a real feel for how the system supports the nuances and dynamics of the sector.
An Easy Transition
Seven months in, the finance team is really impressed with the ease and visibility of using Sage Intacct.
Because each of the hotels’ General Managers (GMs) has access to the system and doesn’t need to rely on the finance team to e-mail reports, they are much more in control of their own destiny, as Tara explains: “Reporting is on another level, with GMs able to access profit and loss accounts continually to understand their cash position and performance better. They can see their figures before close, which not only ensures a better understanding of P&L but means they can confirm they’re happy with costings and provisions made before committing.”
The visibility and ability to analyse a wide range of areas not only improve accuracy, but also let the team investigate and fix significant anomalies before they become problems. More granular data on leisure facilities in some hotels enables faster benchmarking and adjustment of levers for success, maximising opportunities, mitigating costs, and driving better overall performance.
“The versatility of Sage Intacct is another area which is proving popular, as we can build reports according to whatever KPIs or specifics we choose, whether it’s footfall, energy usage or catering costs, and amazingly, this is possible in just a few clicks. Reporting to our owner and management company is straightforward, as we have live access to reports in whatever format we select,” Tara adds.
Percipient demonstrated a thorough understanding of the hospitality industry and our business model from day one, and it has been a truly successful partnership. Throughout the project, they were professional, approachable, extremely knowledgeable, and focused on completing it as efficiently as possible, as evidenced by the fact that we went live in less than 3 months.
An Enjoyable Experience
“Any change or new technology can come with reticence, but this project has proved the opposite, with users stating that they really enjoy using the system,” Tara concludes.
“Percipient demonstrated a thorough understanding of the hospitality industry and our business model from day one, and it has been a truly successful partnership. Throughout the project, they were professional, approachable, extremely knowledgeable, and focused on completing it as efficiently as possible, as evidenced by the fact that we went live in less than 3 months.
“With Sage Intacct at our helm, we have every confidence that we’re in the best shape to deliver on our vision, ensuring the very best customer experiences, pursuing new opportunities as they come along and optimising the management of our portfolio of hotels.”
Sage Intacct for Hospitality
If you’d like to learn more about Sage Intacct, our work with Proark UK Hotels, or discuss how we can help your hospitality business, get in touch or call us on 01606 871332.