Percipient enjoyed a unique and motivational experience at the Sage Partner Summit in Dubai.
The Sage Partner Summit is the largest global gathering of Sage X3 partners, with over 400 attendees from 35 different countries.
The Percipient Sage team experienced three memorable days of keynotes, breakout sessions, discussions and networking with other Sage partners and industry leaders from around the world.
If the 2018 Partner Summit in Seville was about reigniting the Sage partner events then Dubai was certainly about building on this, giving clear direction and demonstrating Sage’s true ambition for the product.
Blair Crump, President of Sage Group PLC, candidly said they had ‘doubled down on their investment in Sage X3’ and this was clear for all to see.
The event was even more lavish than the previous year, the product roadmap is growing, there was an increased number of Independent Software Vendors (ISVs) in attendance, and there was an impressive and diverse choice of speakers.
Drive to Thrive
The theme for this years event was ‘Drive To Thrive’, and provided an opportunity to connect with peers, share expertise across the Sage partner ecosystem and gain momentum from the key industry insights, discussed throughout the event.
The conference started with some hard hitting statements from Sage around their future strategy and product innovation, including the official launch of the latest version of Sage X3 software by Robert Seinfield and his excellent product team.
Sage has made massive strides in product innovation in the last 12 months, with a game changing, leading edge technology that can be deployed either in the cloud or on-premise. There is a clear focus on driving Sage to be a great Software as a Service (SaaS) provider for both customers and colleagues alike.
The strategy to achieving this vision will be delivered through 3 key pillars:
- Customer success
- Colleague success
Sage Product Innovation
The product session on day one, held by Mark Fairbrother and Robert Sinfield, gave a glimpse of the possibilities of using new open source technologies.
Showcasing how these can be used to automate processes via blockchain, the live demonstration was built on the requirements of a current Sage X3 customer and took the product to a whole new level.
Robert said that he was proud to officially introduce the next major release of Sage X3 into the market. He added the new version will deliver a better experience for the users of Sage solutions, powering business transformation and the meeting the changing needs of customers.
Jo Fuller, Head of Pre-Sales and Innovation at Percipient said “I am really excited to see where Sage go with blockchain, this is about using a technology to make a real impact which will help our customers to innovate and differentiate.”
“It was also great to see the new version of Sage Enterprise Intelligence (SEI) once again making leaps and bounds in the development of the Universal Data Model, as well as having a new look and feel for the product.”
“We found this to be a really inspiring showcase and another example of the significant investment that Sage is making in research and development”.
Blair Crump identified the Sage Partners as being key to this vision and the catalyst to being closer to Sage customers. Percipient has already seen the benefit of this vision with the customer success story for City Cruises being officially launched as part of the event.
Dan Clibbens, Operations Director at Percipient said “For me it’s all about delivering on the promises we make during our sales cycle. This is something that was recognised at a bootcamp session I attended prior to the event.”
“The advice given at this workshop and the sharing of experiences from other partners who have faced the same issues to me was really insightful. It really got me thinking and challenged the way we at Percipient deliver Sage solutions to our customers”.
Always About Relationships
In the midst of the keynotes were two excellent sessions, providing valuable business insight from Consulting Leader, Marco Amitrano, and Sales Trainer, John Barrows. When describing his long-term relationship with Sage Marco said he had: “Always been personal with Sage, it was always about relationships”.
John Barrows keynote on day two was particularly interesting. Focusing on sales and how to adapt in a world where AI will continue to expand, John announced “If content is king, then context is God!”. His message was simple, marketing already know this and sales need to catch up.
“The strategy of using context to start a conversation with the right customer, struck me immediately”, explains Dan. “In doing this we can create meaningful traffic, with better opportunities to sell to customers who want to hear what we have to offer.”
“This can only improve the experience a customer has during delivery of their solution as they know it is exactly what they need. The thought that customers have already done 50% of the sales process, before they contact you, is a sobering one, but it means that when they reach you, they truly believe you have something they can benefit from.”
“The biggest takeaway for me was about strengthening those partnerships we made 12 months ago and building on this by creating new ones. Since 2018 we’ve really benefited from the partnerships we made, enabling us to improve the solutions we can offer whilst also expanding our reach globally to deliver them.”
“This event offers a clear statement of intenet by Sage, and demonstrated the importance of partners in enabling the growth of Sage Enterprise Management”.
Aside from the conference, day two of the Partner Summit started early with a 5k fun run organised by the Sage Foundation.
The Sage Foundation works to unify colleagues, partners and customers in a programme of social change philanthropy, and it’s current mission is to raise $2 million for charities by 2022.
Always up for a challenge, Percipient team members, Chris Stock and Jo Fuller, donned their running shoes and completed the 5k Fun Run in aid of Junior Achievement in a very respectable time of 40 minutes and 30 seconds.
The Sage Partner Summit concluded with an inspiring closing luncheon and partner award ceremony.
It was an extremely proud moment for the Percipient team included the presentation of an award for ‘Outstanding Achievement FY19-H1’, from Sage Executives Jennifer Warawa, Sabby Gill and Ron McMurtrie.
On presenting the award Ron commented on Percipient’s ongoing delivery of net-new wins, the continuous investment into the Percipient Sage team and the outstanding customer success stories.
Chris Stock, Managing Director at Percipient said: “This acknowledgement is a key recognition for Percipient as building winning partnerships is at the centre of everything we believe. From our staff, to our partners at Sage and our customers, people are at the heart of everything we do”.
Based on the value and benefits realised from last’s years event in Seville, as soon as the details of the 2019 Sage Partner Summit were released, it became a priority to ensure the Percipient Sage team would be in Dubai.
Chris commented “Once again we returned from the event with a refreshed motivation as Sage continue to deliver on the promises made 12 months ago in terms of product innovation, choice of deployment and their investment in the partner ecosystem.”
“It was encouraging to see the continued growth of the partner ecosystem and we found it particularly interesting to learn how the technology delivered by the ISVs in attendance can greatly enhance the overall offering to the customer.”
“As a Sage business partner the key takeaway messages of product innovation, deployment choice, be it cloud or on-premise, and customer success, fills us with great confidence. The Percipient team will be taking what we learnt in Dubai to plan for our business moving forward and making the best use of Sage technology.”
“We’re excited for 12 months ahead and catching up with our Sage Partners and industry peers at the 2020 Partner Summit in Orlando, Florida”.
If you’d like to know more about Percipient or the developments in Sage X3 technology, call us on 01606 871 332 or get in touch and we’ll get back to you.