Fresha Books in for Digital Transformation with Percipient
Sage Intacct delivers intelligence, integration and innovation for digital beauty industry scale-up.
About Fresha
Fresha was established in 2015 with a mission to transform the way people access beauty treatments.
Its B2B arm is home to over 100,000 businesses, 450,000 stylists and professionals and more than 700 million appointments across 120 countries. The consumer-facing business enables customers to browse and book a range of services, including hair removal, injectables, and dental care, with over 110,000 businesses and 450,000 professionals worldwide.
Fresha’s forward-thinking booking app enables the acceptance of online bookings with real-time availability, processing of card payments and managing customer records, as well as automation for marketing, staffing and product inventory. Digital is the epicentre of its business; therefore, having the right digital platform to manage its financials efficiently and proactively is imperative.
Scaling for Global Expansion
In the wake of exponential growth and global expansion, the industry disruptor had outgrown its Xero platform. With a need for consolidated reports and more detailed insights, Fresha went out to market before selecting Sage Intacct and Percipient from a shortlist which comprised Sage X3 and NetSuite.
In addition to its easy-to-use dashboards, ability to integrate seamlessly with its core app and other complementary systems, and dimensions to support intelligence, the decision was based on the platform’s scalability to underpin ambitious growth plans. Sage’s commitment to the product and investment in future development were also key to the decision.
Sage recommended Percipient as a Platinum Partner and Sage Intacct Partner of the Year for 2024. Following an initial demo, Percipient’s experience, expertise, and dedication to understanding Fresha’s environment and goals instilled immense trust and confidence that they were the right partner to deliver the project.
High Volumes, High Velocity
Having gone live following a 12-week deployment, the digital leader now has access to detailed, real-time insights on performance, as well as consolidated accounts from which to inform dynamic planning and decision-making. The fixed asset module has eliminated all manual intervention to expedite accounting processes and eliminate inaccuracies, which, with approximately 50,000 invoices per month and £500,000 in payments, equates to significant efficiency savings.
Budget holders can distil the data they need, create reports, and view P&L in varying levels of detail on dashboards. This capability affords greater visibility, allowing the team to react quickly to trends and anomalies, capitalise on opportunities, and mitigate risk.
Integrating Bank Feeds, Personalising Bank Rules
“As well as more informed, consolidated accounts, Sage Intacct’s multi-entity management and inter-company modules are hugely valuable. We can view detailed P&L and report on a particular area, not just location, allowing us to evaluate data from different entities,” comments Jakub Klatt, Fresha’s VP of Finance Operations.
Because we process high volumes of credit card transactions, the ability to export data and integrate with bank feeds delivers automation on a whole new level. The fact that we can personalise bank rules and ensure the process is unique to us also brings a huge amount of efficiency savings, as well as eliminating potential errors.
The Percipient Value
“Percipient has brought so much experience and expertise to the project and continues to go above and beyond to ensure we are getting the most out of the system,” he adds. The team are incredibly responsive to any queries or issues, and professional and diligent in the way these are managed. Sage introduces new functionality all the time, and because Percipient work closely with the Sage team to communicate any suggestions, we know that these are being included in their product roadmap, giving us confidence for the long term.”
A Digital Differentiator
In what has become a highly saturated market, the speed of access to high-quality insights and intelligence that Sage Intacct is bringing to Fresha truly represents a differentiator, as Jakub concludes.
“With digital the entire premise of our business, having the right platform and partner is everything. With Sage Intacct and Percipient as part of our digital fabric, we have every confidence that we will continue to innovate and build market share in this fast-growing sector.”
The Sage Intacct Experts
If you’d like to learn more about Sage Intacct or our Sage Intacct support service, contact us today or call us at 01606 871332.
